7. Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia. –Kurt Vonnegut
Pneumonia, maybe, and a host of other things. Would we call this literary promiscuity? Perhaps, and the same risks apply. Vonnegut is not alone in his call for monogamous literature. Stephen King, in his book On Writing discusses a similar idea. He mentions that every writer has an ideal reader, and should hold that ideal reader in their mind as they’re writing. For King, his wife is his ideal reader.
We’ve heard the adage that “you can’t please all of the people all of the time.” The same holds true for fiction. If you write to please all of the people, more often than not, you will fail to please anyone (most notably and sadly, yourself). Your story will lose itself in trying to be something that it’s not, that it shouldn’t be. It will get lost in itself, so to speak, and perhaps never see the light of day.
Your ideal reader may be the same for all your books, or they may change. For example, if you’re writing a western, you’ll likely have one reader in mind, maybe your father with whom you grew up watching Bonanza. Maybe, after the western, you try your hand at a fantasy, and your ideal reader is now your first girlfriend, who swore she wanted to save up her money to have plastic surgery on her ears to make them pointed like an elf’s. Maybe you write a horror, and you think of your best friend with whom you spent every Halloween for the last twenty years. Then again, you may be lucky enough to have, as King does, a wife that fulfills multiple roles and, regardless of the genre, serves as an ideal reader.
Either way, understanding who your ideal reader is can help shape the path of the novel—what would they most like to see next? What would surprise them here? How would they feel about this particular scene?
Knowing your reader (singular) can also help you finish your book. Two often we get caught up in trying to add something for everyone, which is both futile and frustrating. Somewhere, about a hundred pages in or so, you’ll realize that your novel lacks a clear direction. There are too many threads to make a quilt. Instead, you’re working with enough threads to make several bed sets.
Streamline and focus. Your reader will thank you.